EXCLUSIVE CONVERSANT RESEARCH
What's Driving Marketing in 2014
Conversant presents groundbreaking industry research with important insights into what leading marketers need to implement during this seismic shift in the digital landscape. This will be a year of significant change for digital marketers and agencies — so marketers must fine-tune their programs and strategies to focus on the the following:
More dollars spent on ROI-positive channels and vehicles
Emphasis on implementing personalized marketing programs
Vendor consolidation as marketers seek ideal strategic partners
Re-evaluate approach to effective data use and accurate measurement
Get ahead of the curve by downloading this major marketing study now.