Conversant presents groundbreaking industry research with important insights into what leading marketers need to implement during this seismic shift in the digital landscape. This will be a year of significant change for digital marketers and agencies — so marketers must fine-tune their programs and strategies to focus on the the following:
More dollars spent on ROI-positive channels and vehicles
Emphasis on implementing personalized marketing programs
Vendor consolidation as marketers seek ideal strategic partners
Re-evaluate approach to effective data use and accurate measurement
Get ahead of the curve by downloading this major marketing study now.