What's Driving Marketing in 2014

Conversant presents groundbreaking industry research with important insights into what leading marketers need to implement during this seismic shift in the digital landscape. This will be a year of significant change for digital marketers and agencies — so marketers must fine-tune their programs and strategies to focus on the  the following:

  1. More dollars spent on ROI-positive channels and vehicles

  2. Emphasis on implementing personalized marketing programs

  3. Vendor consolidation as marketers seek ideal strategic partners

  4. Re-evaluate approach to effective data use and accurate measurement


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