EXCLUSIVE CONVERSANT RESEARCH

What's Driving Marketing in 2014

Conversant presents groundbreaking industry research with important insights into what leading marketers need to implement during this seismic shift in the digital landscape. This will be a year of significant change for digital marketers and agencies — so marketers must fine-tune their programs and strategies to focus on the  the following:

  1. More dollars spent on ROI-positive channels and vehicles

  2. Emphasis on implementing personalized marketing programs

  3. Vendor consolidation as marketers seek ideal strategic partners

  4. Re-evaluate approach to effective data use and accurate measurement

 

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