“Personalization” may be our industry’s most misused word. It’s come to mean everything that’s even remotely targeted or customized—leaving marketers disappointed by the results of inaccurate, ineffective “personalization solutions.”
What marketers are really hoping for is one-to-one marketing at scale. And that’s something that can’t be achieved without mastering these four essentials:
This informative guide explains how Conversant continues to achieve these, and how this one-to-one marketing solution stacks up against remarketers and point solutions.
Download the guide to learn how to master the four essentials of true 1:1 marketing.