Get up to speed on personalization in just 15 minutes. Today’s empowered consumers want brands to speak to them directly and address their individual needs. For marketers, this means adapting strategies toward real-time personalization. In this Forrester Consulting study commissioned on behalf of ConversantTM, you will get an in-depth look into how marketers and customer insights professionals are approaching personalization across digital channels. This study reveals:
The steps marketing and insight leaders are already taking to personalize their marketing
How much they’re spending on personalization, and what they expect to spend in the future
The challenges brands face in implementing and expanding the role of personalized marketing
Important recommendations for companies seeking to plan, implement, or expand their personalization strategies
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