ConversantTM presents new research with important insights into the digital opportunities and challenges faced by leading senior level retail marketers. Strong evidence supports that senior leaders understand the importance of data management, personalization and measurement to meet the challenges of today’s omni-channel consumer behavior. They are fine-tuning 2014 strategies to focus on the following:
Personalization in a big way
Fewer, bigger vendors to partner with
Getting a handle on attribution methodology
Continuing to focus on learning and education
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