ConversantTM presents new research with important insights into the digital opportunities and challenges faced by leading senior level retail marketers. Strong evidence supports that senior leaders understand the importance of data management, personalization and measurement to meet the challenges of today’s omni-channel consumer behavior. They are fine-tuning 2014 strategies to focus on the following:

  1. Personalization in a big way

  2. Fewer, bigger vendors to partner with

  3. Getting a handle on attribution methodology

  4. Continuing to focus on learning and education


Get ahead of the curve by downloading this fascinating study now.