The Highest Quality
Digital Ads.


When you run a digital campaign with Conversant, we guarantee you’ll get:

  1. Brand safety. If any of your ads appear next to brand-unsafe content, you’ll get 4x the impressions back for those ads.*
  2. Viewability. If your campaign doesn’t meet its viewability goals, you’ll get 4x the impressions back for the unviewable ads.*
  3. Fraud prevention. If 1% or more of your ads are delivered to fraudulent traffic, you’ll get 4x the impressions back for that traffic.*

How can we make these promises? Because of our unprecedented measures to ensure ad quality, via the power of real people (on our teams and at the center of our data). Here’s how we do it:

Sites and apps are personally reviewed by our Traffic Quality team.

Team members manually review inventory, maintain block lists, monitor traffic, process third-party site data and conduct independent research to mitigate safety risks.

  • 600K+ sites & apps manually reviewed
  • 120K+ sites & apps on our exclusive Global Blacklist
  • 6K+ publishers in the CPE (Conversant Private Exchange): gold standard of premium brand-safe publishers
  • 3x the number of Traffic Quality team members since 2016

Safety is enhanced by layered technologies.

Our purpose-built technology identifies threats and verifies domains in real time, on every ad call. And we maintain an internal list of blocked keywords, plus a customized block list for every brand.

  • 150M display, video, mobile & social impressions vetted daily (1,700+ per second)
  • 1M won bids daily aren’t served impressions, due to client-specific safety filtering
  • 3.3B bid requests blocked daily from blacklisted IPs
  • 2.1B bid requests blocked daily for page or site content

Our teams ensure that ads are viewable—and by the right people.

We optimize for viewability on all inventory, eliminating anything that doesn’t meet our strict standards. Our Inventory team works directly with high-quality publishers to improve viewability on their sites.

  • 96% verified cross-device matching accuracy
  • 99%+ Human Guarantee ensures <1% fraudulent traffic, as verified by IAS
  • >50% viewability, exceeding H2.16 IAS programmatic benchmarks

See the results for yourself.

With petabytes of anonymized, highly accurate consumer data, we know exactly who we’re reaching, on every device. And with our deep understanding of each consumer’s purchase behavior, we know the best ads to deliver to everyone, driving incremental sales.

Contact us today to learn more and start your campaign.*


Contact us to take advantage of our ad quality guarantee.