PEOPLE MATTER
MORE THAN DEVICES

TO REACH ALL DEVICES AND COOKIES, PUT PEOPLE AT THE CENTER.

Every consumer uses an average 3.4 devices. This year, 54% of them will upgrade their phones. Add in an average 19 cookies per consumer, across devices and browsers.

That’s a lot of opportunities to say the wrong thing to the wrong person.

To accurately reach people across devices and cookies, marketers must find a smart way to match them. There are three different methodologies for doing this:

  • Probabilistic: Relies on limited third-party data to make guesses about consumers.
  • Deterministic (commerce-based): Starting with anonymized consumer IDs, Conversant links people to the purchases they make, plus their device IDs, cookies, demographic data and more. The highly accurate IDs last for years, even as devices update and cookies clear. Our precision at matching consumers to their devices has been verified at 96%.

Regardless of how they match, vendors can offer a complete solution or just specialize in a small piece of the pie:

  • Fragmented solutions: Specialized vendors must partner with services such as data onboarders, DMPs and DSPs. The actionable audience size is restricted to the overlap of the partners’ cookies and device IDs.
  • End-to-end solutions: Conversant manages everything from data onboarding to ad delivery to measurement, so there’s no loss in audience size.

As a commerce-based, end-to-end solution, we know exactly who we’re messaging across every device. That’s how our clients confidently market to millions of real people.

ARE YOU READY?

Contact us to discuss the best way for your brand to take advantage of Conversant.

See our latest case study about the power of our match rates.
Watch our SVP of Products break down the best ways to match