KNOW MORE ABOUT YOUR CONSUMERS.

6 THINGS MARKETERS SHOULD KNOW
ABOUT EVERY CONSUMER

When it comes to consumer profiles, bigger is better.

Starting with persistent consumer IDs, marketers should attach as much anonymized person-level data to them as possible, for one complete view of every consumer, stripped of personally identifiable information. For the strongest connections, each profile should have knowledge about:

  1. Who they are. For instance, anonymized US Census data and first-party commerce data.
  2. What they buy. SKU-level data for online and offline purchases—plus site data, to understand where they are in the purchase funnel.
  3. What they watch. Digital video content, analyzed not at the category level but at the frame-by-frame level.
  4. What they browse. Browsing behavior not just on websites, but also mobile apps.
  5. Where they go. GPS location points, always opt-in and anonymized.
  6. How they connect. All device IDs, including desktop, mobile and tablet.

Without this variety of anonymized person-level data, marketers may be able to reach consumers—but they can’t create true connections with them, serving them the most relevant messages at the best times, while keeping their privacy at the forefront.

And without persistent consumer IDs to hold all the data together, marketers can’t reach people accurately across all of their devices, for years.

Don’t have the right consumer data? Conversant has your back.

Conversant maintains 160+ million anonymized consumer IDs, and we see billions of actions every day (including 86M online actions and 75M SKU-level purchases) to build each profile across more than 7,000 dimensions. And with every action consumers take, our knowledge grows.

All in all, they’re the most complex consumer profiles ever built. Allowing you to really get to know your customers and grow your relationship with them over their lifetimes.

ARE YOU READY?

Contact us to discuss the best way for your brand to take advantage of Conversant.