EXCLUSIVE CONVERSANT RESEARCH
HOW THE MEDIA BUYING PROCESS REALLY WORKS
Media planning and buying are changing. While lots of attention has been given to the growth of RTB, traditional IO-based buying processes are changing as well. This exclusive Conversant study reveals the ins and outs of today’s agency-led IO-based media planning and buying process.
- What are the trends for spending levels and channel adoption?
- How many RFPs are media pros typically sending out?
- Who decides what gets bought, and who influences?
- What topics do agency teams want to learn more about in the months ahead?
- Which publications are agency media experts accessing for industry info?
Get ahead of the curve by downloading this fascinating study now.