Has something like this happened to you?
You visit a site to browse a product. Let’s say, shoes. You look at several pairs, and then you leave.
Moments later, you see an ad for a pair of shoes you browsed but weren’t interested in. For the next 2–4 weeks, you’re stalked by those shoes.
Marketers spend billions of dollars to stalk consumers. Not only is it inefficient, it also annoys consumers and pushes them to the competition.
Instead, brands should have real, proactive conversations with their customers, and maintain ongoing relationships. To learn how to get it right, download our guide: Don’t Stalk. Just Sell.
Learn the rules for building smart consumer relationships, and how to put them into action.