When you run a digital ad campaign, at the very least you should be confident that it’s reaching real humans.
But that doesn’t always happen. The Association of National Advertisers (ANA) estimates that bots make up 37% of online traffic—with up to 173% more bots on higher-CPM channels, like video. All in, it’s estimated that marketers will waste $7.2 billion on bots this year.
That’s why we created the 99%+ Human Guarantee.
We guarantee that bots will make up less than 1% of all your digital ad impressions, as measured by Integral Ad Science (IAS)—or you’ll get double your money back for those impressions.*
No other vendor can offer a safer way to run a digital campaign.
Not only will your ads reach more real people, they’ll also reach the right real people—thanks to an unprecedented amount of anonymized person-level data, built from historical online and offline behavior, that gives us a complete picture of all your target consumers.
You’ll be confident that your ad dollars are being spent wisely, with visibility into online and offline sales, cross-device attribution and brand lift.
Get in touch and start reaching millions of verified, real people—without wasting money on bots.
*Applies to eligible new campaigns with a minimum spend of $50,000 in a 30-day period where offer is included on insertion order for the campaign. All ad traffic for each eligible campaign must be delivered on Conversant’s ad-serving platform. Impressions delivered via mobile in-app display and mobile in-app video are excluded from this offer. Campaigns run pursuant to a Full Platform Service Order or similar terms of Conversant’s full-service programs are not eligible for this offer. Offer is not available retroactively to completed or in-progress campaigns. Bot traffic (ad fraud) scoring by Integral Ad Science (IAS) shall be the sole measurement of bot traffic for purposes of this offer. Each ad must contain an IAS pixel for the measurement of bot traffic by IAS. Double money back offer applies only to portion of campaign spend on bot traffic above 0.99% as measured by IAS. Refunds pursuant to this offer of less than $2,000 will be in form of credit for next agency campaign with Conversant. For example, if 30-day campaign spend is $100,000, and IAS measures bot traffic at 1.5%, offer will result in a credit on next campaign of $1,020 (0.51%*$100,000*2 = $1,020). Offer is valid only for a limited time and may be revoked or canceled by Conversant at any time in Conversant’s sole discretion.
Contact us to get started on your campaign.