Step 1 of a video campaign: produce great content.
Step 2: get it to the maximum number of relevant people.
Why spend time and money on Step 1 if you fall short on Step 2?
Traditional TV may play a large role in your video ad budget. But should it? For critical segments of your audience, TV viewing is dropping and digital viewing is rising.
That’s not the only reason to spend more of your video budget on digital. Digital audiences are also far less distracted—multitasking for 47% of their viewing time, vs. 72% of TV-watching audiences.*
Plus, digital video allows viewers to quickly act on your message, by visiting a landing page, activating an offer, finding a retail location or sharing it with friends. Actions that are tangible and measurable.
It’s time to shift more of your TV budget to digital. And do it smartly.
Conversant has industry-leading expertise to get your video ads to the most relevant audiences, with highly accurate, person-level targeting. Partner with us, and you’ll achieve:
And for real-world examples of how our video solution drove results for our clients, read our latest blog post.
*think with Google, 2014.
Contact us to see how we’ll get your video ads in front of the most relevant digital audiences.