It's time to set the record straight about what's true and what isn't in digital marketing. In this impassioned call for more informed decision-making, Conversant CMO, Scott Eagle, debunks common myths about personalization and six other digital strategies and tactics. Inside, you’ll discover:

  • True personalized marketing is possible – and already delivering results for more than 170 leading companies

  • Digital can be just as effective for branding as it is for direct response

  • Truly accurate digital measurement approaches are available – and chances are you aren’t using them yet

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